It's a beautiful payment card that you can associate with your wallet. The card has a pretty good slogan, QR code of your address, and a BTC address submitted by you (from any bitcoin wallet of yours).
How To Buy Bitcoin Gift Card
These cards are UNFUNDED. There is NO crypto value on any of these cards. There is NO associated wallet. There are also NO generated keys. You need to provide the BITCOIN address of a wallet by your choice.